| Will appeal to HR |
Staff development and service professionalization in one offering |
| Credible |
Written by respected industry figure, globally acknowledged expert and bestselling author in IT Support Management |
| Compatible |
Because it is specialised practice, it does not compete with existing frameworks, but can work alongside ITIL, COBIT, and ISO20000, (all trademarks acknowledged) |
| Satisfies ubiquitous need |
Aimed at businesses, not just IT. Deals with the service IT users actually want – creates a potential pull market of users wanting better, quicker tech support |
| Huge market potential |
The IT sector employs 1 in 20 workers in the UK and all of these are potentially involved in IT support. With only a 5% takeup, that’s a potential for 63,000 enrolments a year in the UK alone |
| Proven in practice |
Techniques tested in real-life IT support departments and delivered as training to hundreds of IT support professionals over 25 years – unlike ITIL, can benchmark itself to prove itself scientifically, not just by self-interested contention |
| Students implement as is |
Unlike the main ITSM frameworks, it is focused on how-to, right down to what numbers to measure and what is good and bad. Method, not just process. No need for students to interpret and adapt. Just do it. |
| New ITSM market |
Can be used by companies who do not adopt ITIL or any other frameworks |
| New customer base |
Works in small companies where ITIL would be overkill |
| Expanded customer base |
Includes specialised content for channel companies (MSPs, VARs, Vendors etc.) providing external support, which ITIL has never directly covered |
| Versatile |
Suitable for classroom or online delivery |
| Differentiation opportunities |
Recommends, but does not teach ancillary soft skills – ATPs may add own content for this and thus differentiate from competitors |
| Quick development |
Body of Knowledge includes slide deck recommendations, tutor notes and/or VO scripts for online courses |
